Reflections – Stockholm Design week – the end

The Design Week is over for this year and What do I bring with me? Well, three things.

1. A mix of old and new – in reality. Like this explicit exhibition curated by the Swedish Interior magazine Residence bookazine styled by Anna-Leena Interiors. New furniture from the Japanese brand Ariake and lighting by Swedish Wästberg. So beautifully done showing the handicraft in the Turn of the century building combined with modern stuff. Congrats Hanna Nova Beatrice, Cheif Editor at Residence!

2. Consumption discussions. Ikea and many other actors like Edsbyn (office interior and I had a chat with their CEO) were concerned how to handle the reuse of the products. A healthy discussion – Finally! And yes that will maybe mean lower profits for the manufactorers when they have to rearrange but necessary for the future environmental thinking. Higher prices for the customers? Probably for the consumers that do have a very wide price range these days but accept from Ikea the prices are already generally high when it comes to public offices.

One of my favorite brands (above)Finnish Adea with their passionate CEO and owner Esa that produce almost everything in Finland and carefully select all the materials. To make the products last for a long time. And you can easily get new covers and parts that can break during the years. This model is brand new designed by Alexander Lervik.

3. Contrasts. No right or wrong. The minimalistic beige trend that we are seeing every where in Sweden is not what we see in other parts of the world. Colors, materials do shift wildly! I love it! Go for what You like. Pink, green, blue (Bruno Mathsson below) and yellow are pastels we wil even see here in Scandinavia…

In Italy they go wild ;)Like here when I met successful interior brand Seletti. They launched their new colaboration with – toilet paper!

Their (white) mouse lamps, also sold at MoMA in New York, sold out every day at the fair shop…

Sorry to write –

The discussion about origin and production conditions were not as vivid as I had wished for. Not this year either. As one company said: ”People don’t ask where we produce our interior. They care about how much they cost”…

Read this

This weeks most interesting articles in the latest edition of the magazine Arkitektur.

Insta-interior is taking over (yes, I am a part of it…). The future for Interior Architects is threatened. Only 16 students a year are accepted at Konstfack, the only institution with a master program.

And the power list was published in the mag Tidskriften RUM. The 50 first positions only for women. Amen.

Photos: Johanna Hulander, Joel home.

Happy weekend! Kram Johanna